Digital Marketing Trends 2012

Recently, the Australian Marketing Institute Breakfast meeting held a meeting with a theme “Where to Next?” Three of the best digital marketing trends in Australia were presented and the insights were given emphasis.

One of the presenters was Steve Sammartino, a planning and integration directory from Grey. He discussed how the integration of technology changes the way people normally do their business. He supported his idea by presenting some of the insights from the Eye on Australia 2012 research.

The examples given by Steve are similar to what the author of UnMarketing, Scott Stratten. Having an Australian perspective that have a research results to back up the claims makes the topic more interesting.

Fragmentation on Media
Time will come that it is advertisers will have a difficulty and would spend more money just to reach specific audiences. This is due to the more and more people have the luxury to subscribe on the channels they like online. While it is true that there will still be people that are going to print ads and television, it is also true that building a channel for your brand will become popular soon.

It is a wise decision to start building a brand channel that people can interact with.

Shifting from Interruption Marketing to Permission Marketing
Spamming social networks with the business you are promoting is not helpful at all. How you talk in the social communities should also be similar to how you talk personally.

The internet is now becoming a medium where people can interact without seeing each other personally. It is an interesting way to still communicate and facilitate conversation virtually.

The trend today is for businesses to think out of the box and engage in a conversation rather than merely blabbing about their product.

Anyone can make anything
Nowadays, people are not interest on what company makes what. They are more interested in how certain brands can enhance the quality of life. Thinking how we can improve people’s lifestyle is the key.

Smart Phones
The invention of smart phones has an impact on the people’s lifestyle. This is because smart phones allow us to be connected with one another 24/7. It makes our lives easier by allowing us to talk, to instruct our phones, to search for the things we need or the places we want to go. It is safe to say that smart phones have become a necessity not just a luxury.

The massive use of smart phone is a proof that we are undergoing through a revolution. With this, it is not easier to have a voice and be heard.

Reinventing Ideas
There are a lot of ways on how we can integrate and make use of technology in our businesses. The key is to generate ideas and mash them up.

What is true today may not be necessarily true tomorrow. At some point, the Yellow pages was the popular “go to” item people who need something, now its Google.

Before, people would go to music stores and buy CDs. Now, nearly all music can be downloaded on iTunes and payments can be made online.

Constantly reinvent your business to be able to cope with the new technological trend. This way, we can be sure that we are securing our business with the number of customers rather than the infrastructure.